Digital Marketing Case Study - Evolve Back Resorts
Increase in Online Bookings
ROI On Google Ad Spends
Increase in Booking directly on the website
What did we do?
The initial focus was mainly on creating data driven strategy which enabled us to create the customer segment buckets. Our deep dive approach using Google Analytics ,Google AdWords and on ground data (provided by the resort team) allowed us to put together a strategy that reached our previous guests as well as a new audience who was very similar to the audience that had previously made bookings at Orange County Resorts.
We decided from a very early stage that the inputs from the clients are going to be crucial to our strategy and research. The Evolve Back team was extremely supportive to provide us with all the data we needed to better understand how to target their audience. This continues to happen almost on a weekly basis as we research, strategize, execute and optimize our campaigns.
Since Evolve Back Resorts did not have any historic data that we could use in our strategies, we decided to test every element of our ads, customer segmentations and communication to ensure that we had the right direction in our marketing efforts. We continuously A/B tested everything from copies to creatives to audience targeting to pin code targeting. We ensured we documented every test in the past 4 years , to help us make better marketing decisions today.
Our ongoing project with Evolve Back has made a number of improvements, both tangible and intangible, to the sales funnel to increase conversions. These intangible improvements include researching the market, focusing Evolve Back offline efforts, creating a programmatic advertising campaign and improving CX during a purchase.
At the same time our continuous A/B testing allowed us to outperform in a number of metrics. These include :
3X Increase in Online Revenue
5X ROI on Google Ad Spends
5X Increase in Direct Bookings
Increased Revenue generated by Facebook by 20X
1000's of highly qualified leads using Facebook generated
Millions of impressions in new markets across the world driven by Social Media
Decreased Google Ad Spends by 33%
Increased revenue by 300%
Increased KPI's like bounce rate, average session duration, average pages per session
Remarketing across multiple channels using GDN, Youtube and Social Media which helps to continuously increase performance
Average Position of 1.1 across all keywords with 95% Impression Share.